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Program

The Largest Digital Gathering for Advertisers, Marketers, Publishers, Digital Professionals, Medias & Ad Agencies in Africa.

08h00

Registration & Networking Breakfast

09h00

Opening Ceremony

09h15

Opening Remarks

Mounir Jazouli
09h30

Keynote #1 Voice Search, “the next big search engine”

Amine Bentahar
10h00

Keynote #2 Net Neutrality

Yousif Al Fara
10h20

DTM 2018 Flash #1

10h25

Keynote #3 Digital Maturity in B2B Marketing

Tasasha Kelly
10h55

Panel#1 How TV Can Succeed In The Digital Era

Amine Bennis, Salim Cheikh, Régis Delière, Bissane Khaïrat, Soumia Chraibi
11h35

Networking Coffee

12h00

Keynote #4 Humanising your brand through social media

Joel Karubiu
12h30

Keynote #5 Media in a Digital Environment - Storytelling Concepts for Brands

Dorothy Ghettuba Pala
13h00

Networking Lunch

14h15

Panel#2 New Online Acquisition Standards

Carole Latychko, Majda Chaplain, Bintou Mariko, Valérie Dagand
14h55

Keynote #6 Sell To The World: How Online Marketplaces Are Changing The Game for SMEs

Fabian Staechelin
15h25

DTM 2018 Flash #2

15h30

Keynote #7 Why online reputation matters for your brand

Peter Handy
16h00

Networking Coffee

16h25

Keynote #8 How brands leverage IoT to market their products

William Gallahue
16h55

Keynote #9

Scott Thwaites
17h25

Keynote #10 Experiential Marketing Paradigm : what today is saying about tomorrow

Folake Ani-Mumuney
17h40

Keynote #11 Tech Joint Venture for big companies and startups

Mamadou Doumbia
17h55

Pitch MARCOM Open Innovation Program

18h15

Day 1 Closing

20h00

Gala Dinner By GAM & Tribal

08h30

Welcome & Networking Coffee

09h00

Keynote #12 The dilemma of the online advertising ecosystem: Why is it still getting worse

Dr. Laura Sophie Dornheim
09h35

Keynote #13 Computational Creativity

Stephane Scheyven
10h10

DTM 2018 Flash #3

10h15

Panel #3 Challenges & opportunities for African publishers : Premium, Local Content, Fake News, Ad Fraud & Brand Safety

Amadou Mahtar Ba, Julien Cavailles, Reine Essobmadje, Bahia Nar, Naceureddine Elafrite, Smaël Sebti
10h45

Keynote #14 Anticipate the economic and social impacts of artificial intelligence

Abdellatif Laroui
11h05

Networking Coffee

11h30

Keynote #15 Text analytics, text mining, social listening 247 & the futur of Market research

Michalis Michael
12h00

Keynote #16 Account-Based Marketing from a Martech and Mega Deal perspective

Christopher Engman
12h35

Keynote #17 Age of Assistance

Fatima-zahrae Haouach
13h00

Networking Lunch

14h15

Keynote #18 How to accommodate data and business

Valérie Dagand
14h45

Panel #4 «Digital Trends - Morocco 2018» Analysis & Key Learnings

Nabil Abouzaid, Hassan Rouissi, Sanaa Bousbai, Asmaa Fenniri
15h25

Keynote #19 Digital Banking : the future of financial inclusion

Lionel YAO
15h55

Keynote #20 Usefull Brands : Digitalisation and CSR

Benjamin Adler, Gael Clouzard
16h05

Keynote #21 Brand Leadership in Digital Age

Thebe Ikalafeng
16h45

Moroccan Digital Awards Ceremony

Reda Taleb, Mounir Jazouli
18h30

Closing Cocktail

Register Now To Attend
the African Digital Summit 2018

The yearly largest Digital Gathering
for Advertisers, Marketers, Publishers, Digital Professionals & Ad Agencies In Africa.

February 22 & 23, 2018 @Casablanca

Registrations are closed