In a context marked by a sharp increase in the use of digital media as a communications and interaction tool, advertisers are showing an exponential interest in this area, despite their lack of visibility as to the elaboration and implementation of digital strategies.
Aware of the importance of providing professionals with quantitative and qualitative indicators and tools to support their decision-making processes, GAM has initiated a digital strategy based on the study entitled "Digital Trends - Morocco 2015".
This study, conducted in partnership with TNC, IPSOS and Soft Centre, is done on a yearly basis to identify digital trends and practices from the advertisers’ perspectives. It also highlights their needs in terms of information and tools, their organizational models and the level of implementation of digital strategies in their structures.
The results of Digital Trends Morocco 2018 are available.